Product Strategy for High Technology Companies

March 8, 2010 | By In Technology |

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5 Comments so far

  1. Aardvark on March 8th, 2010

    For example, author addressed the benefits to have a product platform strategy are focusing managemnet on key decision at the right time;enabling products to be deployed rapidly and consistently; encouraging a longer-term view of product strategy; leveraging significant operational efficiencies; helping management anticipate replacing a major product platform.

    However, he may forget to remind readers that these require cost before enjoying the benefits, such as you need to hire a new tier of middle management if you company is too small to afford before; to establish the new channel capabilities to justify the investment on the platform bcz to access new markets; the IT system to calculate operation efficiencies such as engineering head count, material cost, and supply chain cost is also not cheap if you only have the option to use turn-key solution…..

    It may be reasonable to equip product platform strategy only when benefits are greater than costs.
    Rating: 4 / 5

  2. Nathan Thomas on March 9th, 2010

    This book offers a study of the strategic options for high tech firms. The coverage is wide and detailed. This is a great book.
    Rating: 5 / 5

  3. Alfredo Caballero on March 9th, 2010

    A big number of business examples, and good explanation of concepts. A deeper vision could be found in another books about this subject, so in my oppinion this book could be a good starting point, not recomended for advanced IT product managers.
    Rating: 4 / 5

  4. Vasudevan Nagalingam on March 9th, 2010

    Bought this book in 2004 and I am surprised myself at being able to apply principles from this book to this very day. Buy it, read it and keep it on your desk!
    Rating: 5 / 5

  5. Rodney Gaviola on March 9th, 2010

    Product Strategy for High technology Companies by Robert Cooper. I purchased the book with the intention of getting my professional certification in product management. The is extremely helpful in the area of product planning and development. It links the technology strategy of a company to its product platform development strategy down to its product line planning strategy. I like the way the book is structured, building up from vision to techniques. His case studies / examples (though not in depth)are very good in illustrating what he was trying to say.
    Rating: 5 / 5

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